About three weeks ago, the Toronto office of the World Society for the Protection of Animals (WSPA) launched an education campaign to raise awareness of the cruelty to animals inherent in blood sports such as bullfighting, bear baiting and cockfighting. One of their eye-popping print ads showed up today in Metro news, the favourite free paper of transit riders.
The smart campaign materials are designed to mimic the old-style circus event posters. At first glance these posters and advertisements seemingly publicize bullfighting, bear baiting and cockfighting events; however on closer inspection they contain clever messaging that indicates these activities are cruel and barbaric.
Created largely pro-bono by award-winning Toronto advertising agency TBWA, the campaign is designed to pique the interest of those individuals who might be attracted to attend these kinds of events with an aim to show them what truthfully happens at these events – hundreds of thousands of animals suffer unnecessarily and die solely for human entertainment.
More about the campaign.
More about the blood sports .