A 21st Century Gutenberg

When photography dealer Howard Greenberg celebrated his 25th anniversary in the business last year, he mounted an exhibition at his midtown Manhattan gallery. Amid 25 seductive highlights from his collection – including an abstract pear by Steichen, a pointillist streetscape by Karl Struss, two pieces of Americana by Walker Evans, and a print of Ruth Orkin’s An American Girl in Italy – he’d constructed a shrine to a book.

American Gallery

The installation made a strong case for the book’s place of honour among the dealer’s rare and expensive artifacts, with a video showing its creation, from typesetting to printing to binding, in an old-fashioned process that even Gutenberg might recognize.

The star of the 10-minute video was Michael Torosian, a Canadian little-known outside the small world of rare-book collectors. Since founding Lumiere Press in a garage at the foot of his yard in the west end of Toronto in 1986, Torosian has published 18 handmade books on photography. Printed on his vintage letter press, they are themselves works of art, limited editions in which the editorial content, design and printing is executed with an aesthete’s eye, an artisan’s hand and a perfectionist’s oversight.

Michael TorosianTorosian’s 19th book, An American Gallery, was produced by special order for the Greenberg anniversary and includes stunning high-tech reproductions of the 25 photographs from the exhibit accompanied by the dealer’s commentaries. The book took almost 12 months to produce, slowed down only slightly by the fact that the photos had to be printed separately and then placed by hand into each copy.

Lumiere editions include three volumes on Dave Heath and one each on Lewis Hine, Edward Burtynsky, Paul Strand, Gordon Parks and others. Torosian also has published three books of his own photography work.

The title page of An American Gallery went through 53 different designs before Torosian was satisfied. The typesetting ate up half a year. He took months to figure out how to insert the photographs, which are a different thickness than a normal paper page, to ensure they didn’t cause the book to spring open awkwardly.

“You have to be focused: every day, every week, every month. You can’t just sort of go through the motions, because it’s very unforgiving,” he explains. “I guess it’s like someone who makes violins or something: There might be monetary incentive to turn out 100 violins a year, but if you can only really do 18 credibly, then you’d better stick to the 18.”

“No matter how well a conventional mass-market trade book is produced, in their nature as a physical object, they all look the same: this sort of blockish object. They’re interchangeable. But when someone picks up one of my books, it has the same pedigree as other books, and yet it’s a different species. And that’s what they’re responding to. It’s familiar but it’s outside the ordinary.” A number of Lumiere Press books are in the collections of rare-book libraries.

The Samuel Dorsky Museum of Art at the State University of New York currently has a remount of the Greenberg anniversary exhibition, including the Lumiere video installation, which will stay up until June 22.

Excerpted from Simon Houpt, Globe and Mail, May 17, 2008

Lumiere Press

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